Social Media Optimization (SEO) Course in Malaysia, Johor Bahru, JB – HRDF Claimable
Learn the step-by-step process in creating, managing, sustaining, and measuring your Social Media Marketing efforts in this 5-day Social Media Optimization (SEO) Course. Workshops are eligible for HRDF claims under the Skim Bantuan Latihan (SBL) Scheme, subject to prior application to HRDF by the employers.
Contact us for more info: +6013 5288278
What is Social Media SEO ?
Getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
Have you thought about optimizing your social accounts for search?
Do you know where to use keywords in your social profiles?
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. Social media profiles are often amongst the top results in search listings.
COURSE OBJECTIVE
Understand how to get your Social Media Channel, local and international business pages found In Google Local Search and Google Search using Powerful SEO Techniques.
COURSE OUTCOME
Drive FREE traffic from Google, YouTube, Facebook and Pinterest + Google Map using SEO technique. You get discovered by consumers that are searching online with the intent to buy or engage. These people are the most likely to convert into leads and customers for your business.
Google’s algorithm is designed to recognize spammy, suspicious, and low-quality content. If you’re consistently showing up on the first page of Google, it means that Google recognizes you as a trusted source of information, and consumers trust businesses that Google trusts.
Ready to learn from expert?
Social Media Optimization Course Outline
An Introduction to the Basics
We will show you how to create a great online presence on social media platform like Facebook, Pinterest, Youtube and Google. We will also show you the techniques you can use to convert followers into customers.
How to Do Niche Research and Targeting the Right Way
Know your Target Niche Market inside out. As with any business, the key to a successful marketing message is knowing your audience. Finding the niche audience you know is going to buy specific products. which can only be done through research.
How Search Engines Work
Search engines three basic mechanisms:
- Web crawlers
- Search index
- Search algorithms
Keyword Research & Competition Analysis
- What is keyword competition
- Understanding keyword competition analysis
- Why you need to do competitive analysis?
- How to find different keyword types and analyze their competitiveness?
- Keyword competitive research-based?
Image and Video Optimization
Learn how images and videos optimization works in google and social platform
Facebook SEO
- Get the Best Facebook Page Name
- Claim Your Vanity URL
- Place Keywords
- Optimize Facebook Page for SEO
- Boost Your Local SEO
YouTube SEO
- Gain the competitive edge by understanding the YouTube search engine and algorithm
- Optimise your YouTube channel and rank videos more quickly
Google Map Optimization
How to optimize your listing so that your business shows up higher rank on Google maps search results (Ranking Factors Behind Google Maps SEO)
Learn the power of Pinterest
- The Benefits OF Rich Pins
- How To Amplify The Reach Of Your Pins
- How To Make Rich Snippets Appear With Your Pins
- How To Design Custom Pins
Introduction to LinkedIn
- How to create the right ideal buyer persona profile for your LinkedIn campaign
- How to optimize your LinkedIn profile to hugely increase your visibility and generate leads.
- How to find and connect with the right target audience on LinkedIn.
- The steps to create a LinkedIn company page
- Why and how to create a LinkedIn group
Jase Mennies
Instructor
Jase Mannies Tan is an SEO Specialist, Full Stack Engineer and HRDF Certified Trainer in Malaysia, Johor Bahru, with more than a decade of SEO experience helping businesses increase their visibility online. With her proven SEO Strategies, many businesses take a leading position in the market, driving more high-value traffic to their website in the process.
Who Should Attend this Social Media Marketing Training?
This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of social media marketing or, have some responsibility for the marketing of a company or organisation.
TRAINING METHODOLOGY
- The use of technical and subject matter experts
- Relevant and concise course material for each participant
- Customized case studies and business simulations
- Extensive use of internet throughout course delivery
- Group discussions, idea – generation /simulation exercises and video-presentations
CERTIFICATION
A Certificate of Attendance will be provided upon 100% completion of the course.
Duration
5 Days 10am – 5pm
Customize HRDF Courses
We also provide HRDF training programmes that can be delivered in-house, at your venue of choice and customised based on your individual and organisational needs.
Why customised in-house corporate training?
- Flexible– Best fit to your company’s work-day schedule
- Relevant– Programme is unique, tailor-made to your specific business needs
- Convenient– Conducted within your premises or another venue of your choice
- Cost Saving– Cost effective from small to large groups
Our HRDF Social Media SEO training course is also available in Johor Bahru (JB), Kuala Lumpur (KL), Melaka, Seremban, Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us at: +60135288278 for assistance.
What is HRDF Claimable?
An HRDF claimable training allows the employer to claim the training costs provided by the HRDF training provider. Any registered employer is permitted to claim for their training costs. The training provider in malaysia must be registered as an HRDF training vendor to make their claim..
HRDF Grants Claimable Courses
HRDF claims are paid after the submission of the form filled out by the employers. Forms are filled out after the completion of the training courses. The claim form is available online, which can be found on HRDF’s website or the officers. To avoid any delay, the forms must be filled out and submitted well in advance. The forms are questioned, accepted, or rejected within the next few days. All the relevant documents and receipts must be attached to the form. The copies of all the documents supporting the form must be certified.
more info: http://www.hrdf.com.my/employer/hrdf-schemes/skim-bantuan-latihan-sbl/

